Why finance marketers partner with LinkedIn

The right audience - every time

Reach key decision makers including senior level influencers, small business owners, mass affluent, finance opinion leaders and affluent millennials.

Marketing solutions for each stage of the customer journey

Engage at each stage of the customer journey with the right solutions, including rich demographic data, interest-based targeting, persona targeting and your own audience data.

Data-driven insight

Leverage first-party data to measure, inform and optimize your performance.

How to market your financial brand on LinkedIn


Define your goals


Document what you want to achieve. Is it higher quality leads? Thought leadership? 


Select solutions to support each stage of your customer journey

Use specific solutions to engage with your audience at each stage of their customer journey.


    Rethink your content engagement

Reward your audiences with organic, paid and native content solutions throughout their journey.


Measure and optimize


Understand the impact of your program at each stage of the customer journey.

Financial brand marketing success stories

Invest in your success: Resources for finance marketers