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Today in Startup Marketing
Learn how startups navigate today's challenges and accelerate growth through LinkedIn advertising.
In 2021, venture capital funding broke records in startup investment in the US and worldwide.
$437B
invested in startups worldwide₁
₁CBInsights State of Venture Q3 2021
₂Crunchbase Global Venture Capital Report Q3 2021
$210B
invested in US startups alone₁
$49B
invested in Seed-stage startups globally₂
In response to a record-breaking year for funding, we’ve taken a close look at how B2B startups leverage LinkedIn to achieve growth and navigate key business challenges.
Validate product market fit
Startups validate product market fit by reaching and engaging their target audience with LinkedIn insights.
Meet earlier revenue expectations
Startups meet earlier revenue expectations by converting high-value prospects through LinkedIn lead generation.
Capture share in crowded markets
Startups capture share in crowded markets by capitalizing on LinkedIn's engaged community to connect with key decision-makers.
Reach and engage your target audience
By advertising on LinkedIn and leveraging audience insights, startups can expand their presence to precisely engage their ICP and ultimately validate product market fit.
Convert high value customers with ease
Early-stage startups rely on LinkedIn's best-in-class lead generation features to capture high-potential leads and effectively see conversion for early revenue impact.
Connect with key decision-makers
Startups capture market share by building brand recognition and connecting with ready decision-makers through existing demand for content on LinkedIn.
Read trends to learn how B2B startups leverage LinkedIn advertising to navigate business challenges and achieve growth.
