In 2021, venture capital funding broke records in startup investment in the US and worldwide.
$437B
invested in startups worldwide₁
₁CBInsights State of Venture Q3 2021 ₂Crunchbase Global Venture Capital Report Q3 2021
$210B
invested in US startups alone₁
$49B
invested in Seed-stage startups globally₂
In response to a record-breaking year for funding, we’ve taken a close look at how B2B startups leverage LinkedIn to achieve growth and navigate key business challenges.
Validate product market fit
Startups validate product market fit by reaching and engaging their target audience with LinkedIn insights.
By advertising on LinkedIn and leveraging audience insights, startups can expand their presence to precisely engage their ICP and ultimately validate product market fit.
Convert high value customers with ease
Early-stage startups rely on LinkedIn's best-in-class lead generation features to capture high-potential leads and effectively see conversion for early revenue impact.
Connect with key decision-makers
Startups capture market share by building brand recognition and connecting with ready decision-makers through existing demand for content on LinkedIn.
Read trends to learn how B2B startups leverage LinkedIn advertising to navigate business challenges and achieve growth.
