Today in Startup Marketing:
Addressing Macro Challenges
Learn how startups address key challenges and accelerate
growth through LinkedIn Ads.
After a record-breaking 2021, global venture funding pulled back significantly in 2022, forcing startups to recalibrate their target metrics.
invested in startups worldwide; Down 35% YoY₁
invested in US startups alone; 37% YoY Drop₁
₁CB Insights, State of Venture
In response to the shifting economy, we studied how B2B startups addressed three emergent challenges to achieve growth.
Buyers’ shifting priorities
Startups adapt to their buyers’ shifting needs and behavior in two ways: Motions and Messaging.
Slowing sales pipeline
Startups leverage account-based marketing (ABM) and take Sales and Marketing alignment a step further to advance active opportunities.
Startups win competitive deals by creating mental availability among all category buyers and leveraging brand advertising.
Startups can leverage LinkedIn Ads to address these challenges and evolve their marketing strategy.
Identify and engage key target audience
Startups can now discover key attributes about their audience and personalize messaging adapted to buyers’ shifting priorities with LinkedIn’s Audience Insights hub.
Reach all members of the buying committee
With LinkedIn's Company Targeting startups reach new members of the buying committee and work with sales to accelerate existing opportunities.
Accelerate buyer journey
Startups increase credibility and improve competitive standing by providing value to all category buyers with Document Ads on LinkedIn.
Discover how LinkedIn Ads helps startups at all stages accelerate growth.