After a record-breaking 2021, global venture funding pulled back significantly in 2022, forcing startups to recalibrate their target metrics. A total of $415.1 billion was invested in startups worldwide, marking a 35% YoY decline₁. US startups alone attracted a total investment of $198.4 billion, experiencing a 37% YoY decline₁. 

In response to the shifting economy, we studied how B2B startups addressed three emergent challenges to achieve growth:

  • Buyers’ shifting priorities: Startups are adapting to their buyers’ shifting needs and behavior in two ways: Motions and Messaging

  • Slowing sales pipeline: Startups are leveraging account-based marketing (ABM) and taking Sales and Marketing alignment a step further to advance active opportunities

  • Increasing competition: Startups are winning competitive deals by creating mental availability among all category buyers and leveraging brand advertising

Read the full report to learn how to adopt these strategies and leverage them to accelerate growth for your startup.