ActionIQ
ActionIQ is a new kind of composable customer data platform for enterprise brands who want to grow faster and deliver meaningful experiences for their customers.
Learn more about ActionIQ
ActionIQ’s Customer Data Platform aligns people, technology, and processes to deliver exceptional customer experiences. We integrate with IT and business systems to remove fragmented data and siloed systems, while increasing security and governance.
How ActionIQ and LinkedIn work together
As a best-in-class data platform, ActionIQ allows advertisers to combine siloed data across their organization, create complex and unique audiences, then send those audiences directly to LinkedIn for ad campaign targeting and suppression for improved delivery of customer experiences across the customer lifecycle.
Benefits
Our Customer Experience Hub empowers everyone to be a CX champion. The AIQ CX Hub comprises five modular solutions — Customer Data Platform (CDP), Identity, Audience Center, Journey Management and Real-Time CX — designed to help brands give business teams the freedom to explore and action on customer data, while helping technical teams extend and enhance existing technology investments to manage data governance, costs and performance. The CX Hub’s composable approach enables organizations to choose where data is stored and queried to improve security and fit existing technology investments.
Enterprise brands such as Autodesk, M&T Bank, Neiman Marcus, Hertz and many more use our CX Hub to drive growth through extraordinary customer experiences.
Our Modules:
Customer Data Platform: Unify data from any source, resolve customer identities and activate data everywhere with infinite scale and agility.
Identity: Manage and resolve identities across anonymous and known customers across first, second and third-party sources of your choice, respecting privacy regulations.
Audience Center: Explore, augment and activate hyper-segmented self-serve audiences enriched with insights and predictive models.
Journey Management: Launch and test omnichannel journeys across hundreds of out-of-the-box integrations for both owned and paid channels.
Real-Time CX: Combine streaming and historical data to historically inform real-time experiences across online and offline channels.
Earned badges
LinkedIn Certified
Details
Visit ActionIQ website
Region Support
Global
Specialties
Audiences
Service Model
Managed
Pricing Model
Subscription
Resources
• ActionIQ x LinkedIn Solution Sheet
• Atlassian Case Study
• 2023 CDP Market Guide
• 2023 Composable CDP Market Guide
• The Foolproof, Futureproof CDP RFP Guide
• How to Navigate Your (Acquisition) Identity Crisis
• ActionIQ CX Hub Solution Brief
• Implementation guide*
Privacy Policy
• ActionIQ Privacy Policy
"ActionIQ has allowed us to bring our LinkedIn ads deeper into the audience building process, driving tighter collaboration and increasing our ability to test and pivot based on the results from our efforts."
Highlights of using ActionIQ with LinkedIn
Create Audience Segments
ActionIQ empowers marketers to create granular audience segments fast, via a business-friendly UI.
LinkedIn Connection Setup
Easily select LinkedIn from the list of destinations when configuring campaign activation.
Audience Sync to LinkedIn
Launch one-time or scheduled activations, syncing audiences for precise LinkedIn targeting.
Orchestrate Journeys
Include LinkedIn as one of the channels for your multi-step customer journey orchestration.
Integrates with these products or features
Platform:
Campaign Manager
Ad Formats:
Message Ads, Conversation Ads, Video Ads, Text Ads, Single-Image Ads, Dynamic Ads, Carousel Ads, Event Ads, Lead Gen Forms, Spotlight Ads, Follower Ads
Features:
Contact Targeting, Account Targeting
Get started with LinkedIn and ActionIQ