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Adobe Real-Time CDP
Adobe Real-Time CDP helps brands understand and connect with B2B and B2C customers and prospects with simplified and centralized management of actionable unified profiles.
How Adobe and LinkedIn work together
Adobe and LinkedIn bring robust marketing integrations to the world’s largest B2B social network that allow you to market through personalized, one-to-one experiences to purchasers around the world.
Adobe Real-Time CDP
Adobe Real-Time Customer Data Platform lets you unify, govern and activate your customer and LinkedIn data across B2B and B2C systems using a single customer data platform purpose-built for any type of business wanting more personalized customer experiences and complete data peace-of-mind.
Benefits
- Tag management and event forwarding
Capture digital interactions from leads and prospects as they happen in real-time on any device and distribute the event data to Adobe and non-Adobe applications with greater flexibility and improved site performance.
- Fast and flexible data connections
Unify your known, pseudonymous, online and offline lead and account data using Adobe’s Experience Data Model (XDM), a single, uniform data model purpose-built for B2B customer experience management.
- Actionable unified profiles
Create, segment, and enrich your real-time person, account, and opportunity profiles using unified sales and marketing data – powered by AI predictive lead and account scoring to provide accurate, complete, and up-to-date B2B audiences.
- Governance, security, and privacy
Manage your B2B data from a centralized place easily using consent management and patented data labeling, policy creation, and data usage enforcement to keep your data operations compliant.
- Activation anywhere
Utilize your unified lead and account-based audiences using pre-built connectors to power highly targeted campaigns with in-the-moment personalization using complete and granular data.
