Learn more about Bombora
Bombora is the leading provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products and at what level.
How Bombora and LinkedIn work together
Bombora’s integration with LinkedIn Ads allows marketers to activate Bombora Company Surge® for targeting in LinkedIn Ads campaigns. Marketers and their agencies can identify and segment account lists based on level of intent and push account lists to LinkedIn ads as Matched Audience lists to help drive more impactful marketing activity.
Bombora’s integration with LinkedIn Ads allows marketers and their agencies to reach organizations interested in their products or services, and be more efficient and relevant with your messages and content. Marketers using the integration see a number of benefits:
• Easily identify the best accounts to target: While there may be thousands of potential accounts to target on LinkedIn, only a fraction are researching your products or relevant topics. Company Surge® uncovers those interested audiences through the monitoring of the content consumption activity of 3.8 million businesses across over 13,000+ topics related to B2B products, services and industries.
• Better messaging based on the right topics: Segment your LinkedIn campaigns based on your target’s interest in any of 13,000+ B2B topics. Personalize your ads to where the buyer is in their journey based on the level of intent and get better engagement from your ad budget.
Increased efficiency with always on targeting optimization: Buying intent changes rapidly, and that’s why the Company Surge® integration for LinkedIn is always up-to-date. Bombora Company Surge lists will update and refresh weekly, ensuring your LinkedIn ads campaigns are always reaching the most relevant audience by adding new, interested accounts and removing outdated ones.
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• Using Bombora for LinkedIn
• Hushly Case Study
• 8x8 Case Study
• B2B Social & Display Advertising Guide
• How Bombora uses Intent data to optimize ad performance in LinkedIn video
"It’s not about making every dollar count. It’s about accounting for every dollar and placing big bets on things that work to get outsized returns. And that’s why we chose to move all-in with LinkedIn and Bombora."
Highlights of using Bombora with LinkedIn
Connect with LinkedIn
Connect and authenticate your LinkedIn Campaign Manager account to Bombora.
Select your Accounts
Use Bombora topic consumption and Company Surge® to identify or enhance account lists.
Automate List Refreshes
Keep account lists current with Bombora’s automation to refresh account data weekly or monthly.
Activate Lists in LinkedIn
Account Lists appear as Matched Audiences in LinkedIn and can be used in any LinkedIn campaign.
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