ChannelMix

Benefits

Efficiency

End-to-end automation - automate every step of the marketing reporting process from data capture to transformation to visualization in one platform
Dashboards that are ready when you are - performance dashboards can be launched in their standard configuration within 24 hours of data connection

Value

Full-funnel measurement - go beyond vanity metrics by connecting your marketing campaigns with the leads and sales they generate
1st-party attribution modeling - attribute online leads and transactions to the marketing tactics that generated them

Growth

Budget planning and forecasting - use historical data to set budgets and goals for sales and marketing
Spend optimization and ROI prediction - find the marketing mix that maximizes your return on investment at every stage of the funnel

“Throughout my career, I’ve used APIs for primarily one thing – to save time. The LinkedIn API integration with ChannelMix has completely changed that because it does so much more than save time. Having all of our LinkedIn data aggregated in one place and next to additional marketing inputs and KPIs is so powerful. Being in the financial services industry, Carson Group’s digital team are LinkedIn power users and ChannelMix is our secret weapon for making informed, data-driven marketing decisions.”

With an end-to-end platform and suite of analytics products, ChannelMix provides leading organizations with a path to measure and grow marketing ROI.

ChannelMix

Put your dollars where your data is.

Benefits

Integrates with these products or features