How Data Cloud and LinkedIn work together

Data Cloud enables you to bring customer data from any source across your business, scale insights with AI, and activate to LinkedIn’s network of over 1 billion active professionals to find more of your best customers while optimizing ROI. 

For example, using first-party data and AI powered product interest scores from Salesforce and product usage data from owned apps, a company can create a ‘highly engaged’ segment and target them on LinkedIn with cross-sell/upsell opportunities to grow pipe

Benefits

  • Improve Ad Effectiveness: with a complete customer profile that natively unifies customer data across marketing, commerce, sales, service, or any touchpoint.

  • Increase Efficiency: by delivering the right message to the right person at the right time with rapidly updated segment memberships, near real-time data sharing with ad partners, and suppressing users that have already purchased or have open Service Cloud cases

  • Segment and Activate quickly: Using Data Cloud, you can compress the weeks it takes to build out segments into minutes. Having drag-and-drop and natural language, generative AI interfaces make it simple to create, test, and iterate segments quickly for activation to LinkedIn - alongside your other touch points to orchestrate holistic personalized experiences

  • Create Trusted Experiences: Get privacy-safe functionality for advertising using consented first-party data directly within Data Cloud powered by simple and secure integrations and automation to build trusted experiences
Steve Hammond
Steve Hammond
EVP and GM of Marketing Cloud
Salesforce