Demandbase is an end-to-end, Go-to-Market platform that helps marketing and sales find, engage, and close the accounts that matter through data, engagement channels, personalization, and advanced analytics. Demandbase’s integration with LinkedIn helps marketers:
- Identify and segment accounts and contacts using 1st and 3rd party data. Customers can use 1st and 3rd party data (CRM, sales stage, website, intent, predictive, technographics, sales signals, etc) to create, segment and action upon precise account or contact lists across all of their channels.
- Automate dynamic account and contact targeting. Customers can push account and contact lists to LinkedIn Campaign Manager to be used with any campaign type, and lists will update automatically based on rules in Demandbase to ensure the right customers are receiving the most relevant messaging.
- Include LinkedIn in cross-channel ABM programs. Easily include LinkedIn as a channel alongside ABM programmatic display campaigns.