With Dynata, customers can:
- Move beyond forced/controlled-exposure methodology to live, in-market, passive measurement of LinkedIn campaigns
- Use Dynata first-party matched panelist IDs allow for correct, people-based exposure to allow for proper test and control cells
- Implement the same survey across your other partners and channels; get an apples-to-apples metrics comparison
- Measure ads live across platforms and devices
- Measure ads over time to understand effect and cadence of campaign like other channels
