Dynata

LinkedIn and Dynata provide seamless ad campaign measurement in a cookie-free and privacy-compliant way to help advertisers understand the performance of their investment.

Dynata is the world’s largest first-party data company, with a global reach of nearly 70 million consumers and business professionals, fully permissioned with billions of verified data points. In a post-cookie world, first-party data has never been more critical to ensure you can maintain the holistic understanding of your customers and their preferences, wants and needs.

With Dynata, customers can:
 

• Move beyond forced/controlled-exposure methodology to live, in-market, passive measurement of LinkedIn campaigns
• Use Dynata first-party matched panelist IDs allow for correct, people-based exposure to allow for proper test and control cells
• Implement the same survey across your other partners and channels; get an apples-to-apples metrics comparison
• Measure ads live across platforms and devices
• Measure ads over time to understand effect and cadence of campaign like other channels