Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad

G2

G2 is the world’s largest & most trusted software marketplace. 80M+ people annually use G2 to make software decisions based on authentic peer reviews.

Learn more about G2

G2 is the world's largest and most trusted software marketplace. Over 80 million people annually use G2 to make smarter software decisions based on authentic peer reviews. Thousands of companies partner with G2 to build their reputation, identify in-market prospects, and grow their business.

How G2 and LinkedIn work together

The G2 intent data integration for LinkedIn makes reaching professional audiences who are in the market for your technology solutions easier.

G2 Buyer Intent identifies the accounts showing interest in your product, company, and category on G2, and programmatically creates LinkedIn audiences with that data.

Layer on LinkedIn’s targeting criteria to align with your ICP (e.g. job title or location), to target specific professionals at these accounts.

Improve your data ROI and ROAS
Have visibility into the way your ad campaigns powered by intent data are driving revenue. Intent-driven campaigns make it easier to demonstrate clear attribution for ad engagement and influence.

Power ABM at every stage of the journeyG2’s targeting filters include G2 Stack for technographic data, Buying Stage, and account Activity Level to enhance targeting precision. Refine your audiences based on the specific software target accounts are using, and resonate with in-market buyers based on their position in the buying cycle. 

Combined features for more robust targeting abilities LinkedIn allows you to add specifications to your targeting criteria and market to a specific list of companies or contacts. Combined with G2’s Buyer Intent data, your campaigns will drive ultra-targeted marketing acquisition to high-intent accounts. 

“As a result of implementing G2’s integration to LinkedIn Matched Audiences, we saw a heavy reduction in CPA, especially in AMER and EMEA regions with the G2 matched audience segment. That reduction in CPA enabled us to scale our campaign and drive more quality, qualified leads for our sales team”

Kyle gainey

Kyle Gainey

Pipeline Marketing Manager
Autodesk

Highlights of using G2 with LinkedIn

Set ICP filters

Select filters to specify the type of activity on G2 and Buyer Intent accounts to send to LinkedIn.

Integrates with these products or features

Platform:
Pages
Campaign Manager

Ad Formats:
Message Ads
Conversation Ads
Video Ads
Text Ads
Single-Image Posts
Dynamic Ads
Carousel Ads

Features:
Contact Targeting
Account Targeting
Retargeting
LinkedIn Audience Network

Get started with LinkedIn and G2

Contact G2
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