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G2 is the world's largest and most trusted software marketplace. Over 80 million people annually use G2 to make smarter software decisions based on authentic peer reviews. Thousands of companies partner with G2 to build their reputation, identify in-market prospects, and grow their business.
How G2 and LinkedIn work together
The G2 intent data integration for LinkedIn makes reaching professional audiences who are in the market for your technology solutions easier.
G2 Buyer Intent identifies the accounts showing interest in your product, company, and category on G2, and programmatically creates LinkedIn audiences with that data.
Layer on LinkedIn’s targeting criteria to align with your ICP (e.g. job title or location), to target specific professionals at these accounts.
Improve your data ROI and ROAS
Have visibility into the way your ad campaigns powered by intent data are driving revenue. Intent-driven campaigns make it easier to demonstrate clear attribution for ad engagement and influence.
Power ABM at every stage of the journeyG2’s targeting filters include G2 Stack for technographic data, Buying Stage, and account Activity Level to enhance targeting precision. Refine your audiences based on the specific software target accounts are using, and resonate with in-market buyers based on their position in the buying cycle.
Combined features for more robust targeting abilities LinkedIn allows you to add specifications to your targeting criteria and market to a specific list of companies or contacts. Combined with G2’s Buyer Intent data, your campaigns will drive ultra-targeted marketing acquisition to high-intent accounts.
● How to Lower Your CAC on LinkedIn
● Get Started with G2 + LinkedIn
● Success Story (Americas): How Autodesk Increased Conversions to 26% and Reduced CPA by 25%.
● Success Story (Asia Pacific): Entomo Drives Pipeline Growth
● G2 Office Hours: Spotlight on LinkedIn Integration
“As a result of implementing G2’s integration to LinkedIn Matched Audiences, we saw a heavy reduction in CPA, especially in AMER and EMEA regions with the G2 matched audience segment. That reduction in CPA enabled us to scale our campaign and drive more quality, qualified leads for our sales team”
Highlights of using G2 with LinkedIn
Set ICP filters
Select filters to specify the type of activity on G2 and Buyer Intent accounts to send to LinkedIn.
Integrates with these products or features
LinkedIn Audience Network