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Learn more about Gartner Digital Markets

Over 9M+ business leaders every month power their businesses by finding the right software and services on Gartner Digital Markets’ global network for reviews. Our intent data solution, Buyer Discovery, uncovers buying signals from millions of businesses every year. It reveals those looking at your products, your competitors, pricing, product alternatives, features, and customer reviews.

How Gartner Digital Markets and LinkedIn work together

The new LinkedIn Matched Audience integration for Buyer Discovery furthers Gartner Digital Markets’ efforts to help software marketers optimize program spend and create efficiencies fueling marketing-led growth. It allows marketers to refresh their LinkedIn audiences daily with hot prospects and tailor content to meet buyers where they are in their journey

Benefits

Identify companies researching their software or others in their category.

Build leaner, higher-performing campaigns by targeting in-market companies.

Create natural-feeling buying experiences that guide higher quality opportunities to sales.

Retain customers exploring competing products near renewal cycles.

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•  Europe

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"We've had a positive experience with the Buyer Discovery integration with LinkedIn so far. Within the first 6 weeks, we significantly increased lead generation and reduced our cost per lead roughly 45%. We've started sharing highly engaged accounts with sales as we identify them. In 2023, we plan to continue using the Buyer Discovery to target our ideal customers on LinkedIn and align with sales more closely to fuel their pipeline."