Gartner Digital Markets’ Intent Data

LinkedIn Marketing Labs
Help Center
Blog

LinkedIn Logo LinkedIn Logo LinkedIn Marketing Solutions

Advertising
Why LinkedIn
LinkedIn Pages
Resources & Education
Sign in

Create ad

LinkedIn Marketing Labs
Help Center
Blog

Advertising

Objectives

Awareness
Build your brand and measure impressions.
Consideration
Get your customers to take action to learn more about your business.
Conversion
Optimize for lead generation or other actions taken on your website.

Ad Formats

Sponsored Content
Reach and engage a professional audience in the LinkedIn feed.
Sponsored Messaging
Engage your prospects where professional conversations happen.
Dynamic Ads
Engage prospects with ads automatically personalized to them.
Text Ads
Self-service ad formats to create campaigns in minutes.

See all Ad formats

Advertising Features

Pricing
Discover how much it costs to advertise on LinkedIn.
Boosting
An easy way to reach new audiences by amplifying your best content.
Targeting
Reach the people who matter most to your business.
Conversion Tracking
Measure the true impact of your LinkedIn ads.
Insight Tag
Track conversions and optimize your campaigns automatically.
Reporting and Analytics
Measure the ROI of your LinkedIn ads.
Lead Generation
Qualified leads come from a quality audience on LinkedIn.

Ad Tips & Best Practices

Why LinkedIn

Why LinkedIn
Our Audience
Customer Stories

LinkedIn Pages

Create a LinkedIn Page
LinkedIn Pages Best Practices
Career Pages
My Company
Showcase Pages
Product Pages
Pages Messaging
LinkedIn Events
LinkedIn Publishing
LinkedIn Pages Support

Resources & Education

How to Get Started
Success Hub
Ads Guide
Agencies
Partners
Marketing Terms Glossary
Learning Courses & Certification

View on LinkedIn Contact Partner

Learn more about Gartner Digital Markets

Over 9M+ business leaders every month power their businesses by finding the right software and services on Gartner Digital Markets’ global network for reviews. Our intent data solution, Buyer Discovery, uncovers buying signals from millions of businesses every year. It reveals those looking at your products, your competitors, pricing, product alternatives, features, and customer reviews.

How Gartner Digital Markets and LinkedIn work together

The new LinkedIn Matched Audience integration for Buyer Discovery furthers Gartner Digital Markets’ efforts to help software marketers optimize program spend and create efficiencies fueling marketing-led growth. It allows marketers to refresh their LinkedIn audiences daily with hot prospects and tailor content to meet buyers where they are in their journey

Benefits

Identify companies researching their software or others in their category.

Build leaner, higher-performing campaigns by targeting in-market companies.

Create natural-feeling buying experiences that guide higher quality opportunities to sales.

Retain customers exploring competing products near renewal cycles.

Earned badges

LinkedIn Certified

Details

Visit Gartner Digital Markets website

Region Support
•  Americas
•  Europe

Specialty
•  Audiences

Service Tyle
Managed

Pricing Model
Subscription

Resources
•  Implementation Guide

Privacy Policy
• Gartner Digital Markets Privacy Policy

"We've had a positive experience with the Buyer Discovery integration with LinkedIn so far. Within the first 6 weeks, we significantly increased lead generation and reduced our cost per lead roughly 45%. We've started sharing highly engaged accounts with sales as we identify them. In 2023, we plan to continue using the Buyer Discovery to target our ideal customers on LinkedIn and align with sales more closely to fuel their pipeline."