Hootsuite

With more than 810 million members and a still-growing advertising audience, LinkedIn is uniquely positioned to help businesses of all sizes build a compelling organic social presence, increase reach and engagement with paid advertising, and measure and optimize campaigns to maximize impact.

By boosting your brand’s organic posts and creating new ads within Hootsuite, you can deliver these results while managing ad spend and social media activity across all your social channels and campaigns.

• Scheduling: Keep your LinkedIn presence active by scheduling all your content (including video) ahead of time—all on a single platform.
  
• Publishing: Target posts by location, job function, industry, and more, and use custom approval workflows to ensure every post is on brand.
• Follower Engagement: Monitor what your audience is saying about your LinkedIn content, and quickly respond to comments from the Hootsuite dashboard and mobile app.
• Manage Direct Messages: Manage incoming messages from your LinkedIn Company page to streamline responses and build relationships with your community.
• Analytics & Reporting: Measure the success of your social media strategy and create custom reports to share your insights.
  
• Grow Your Reach: Promote your best performing LinkedIn organic posts as Sponsored Content and precisely target an audience based on their location, interest, or details related to their profession.
  
• Convenience: Manage and maintain your social presence from anywhere, at any time, with the Hootsuite mobile app.