About HubSpot

HubSpot is a CRM platform that brings everything scaling companies need to deliver a best-in-class customer experience into one place. Our crafted, not cobbled solution helps teams grow with tools that are powerful alone, but better together.

How HubSpot and LinkedIn Work Together

HubSpot’s integration with LinkedIn allows you to target your customers with highly relevant ads, social media content, and sales workflows. It’s more important than ever for organizations to deliver on an exceptional customer experience, and marketers leveraging LinkedIn Ads with HubSpot can do exactly that. HubSpot’s Marketing Hub enables LinkedIn customers to easily track leads from first interaction all the way through to sale to measure a true ROI of Ad campaigns.

Benefits

• Better understand ROI: Allows you to fully understand which of your ads are influencing your bottom line so you can draw a direct line between clicks on your ads, and return on your ad spend so you will never again struggle to prove the ROI of your advertising.
• Easy to use: When you connect your HubSpot accounts and LinkedIn Campaign Manager, you can easily turn on ad tracking, lead syncing, and apply your tracking pixel. Once connected, leads from LinkedIn lead generation ads will automatically flow into your HubSpot account.
• HubSpot + LinkedIn Sales Navigator: By connecting LinkedIn Sales Navigator with your HubSpot account, you can send InMail directly from the HubSpot contact record, and more.
• Unlock ABM & Integrate Customer Data with Targeting Data: By creating LinkedIn audience segments from HubSpot Contacts and Target Accounts, you can upsell or cross sell using LinkedIn ads.

Resources

• HubSpot + LinkedIn Integration: Better Together
• Success Story: Plannuh reduces CPL by 66% leveraging LinkedIn Ads through HubSpot
• HubSpot Exclusive Offer for LinkedIn Customers
• HubSpot + LinkedIn Ads: Better Together
• HubSpot Academy: Organic Marketing on LinkedIn