How HUMAN Security and LinkedIn work together
HUMAN detects invalid traffic (IVT) across LinkedIn and its network of publishers, giving advertisers confidence in the validity and quality of traffic on LinkedIn. HUMAN’s unparalleled visibility and telemetry data help enhance and uphold quality standards for advertiser campaigns, filtering invalid traffic pre-bid across LinkedIn and detecting post-bid across LinkedIn and its network of publishers, including connected TV.
Benefits
- Precise detection of ad fraud: Provides visibility into IVT sources, across impression and click events, with advanced, real-time and adaptive post-bid detection to support LinkedIn’s platform integrity.
- Protects inventory across channels: Verifies critical inventory post-bid across media channels with actionable insights, including CTV.
- Improves Ad Performance: Identifies sources of invalid traffic and clicks to help marketers better reach and engage their intended business decision-makers.
