How iSpot and LinkedIn work Together
iSpot’s Cross-Screen Measurement helps marketers validate and analyze LinkedIn-activated CTV ads and B2B audiences across screens. By combining iSpot’s cross-screen capabilities with LinkedIn’s B2B segments, customers can measure on-target impressions, CTV ad frequency, incremental households reached beyond linear TV, and cross-screen performance, enabling them to justify ad budgets and optimize CTV investments.
Benefits
- View holistic and granular insights into your ad performance in real-time.
- Gain visibility into the effectiveness of your CTV campaigns in reaching your target audience.
- Compare performance across CTV platforms and Linear TV so that you can invest in the strategies that drive the best results.
Lauren Firebaugh
Sr. Director of Customer & Market Insights
