Kantar
Kantar helps marketers measure how brand campaigns are performing on the LinkedIn platform
Learn more about Kantar
Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide. We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 75 markets. We don’t just help clients understand what’s happened, we tell them why and how they can shape the future.
How Kantar and LinkedIn work together
Kantar’s integration with LinkedIn allows you to identify which members have or haven’t been exposed to your brand campaigns. By surveying among each group, you will have a clear understanding of the strength of every campaign in building brand equity – allowing you to prove the brand value behind a holistic engagement with LinkedIn.
Benefits
Confidence in brand impact. Kantar’s unique control vs exposed methodology controls for all other factors so you know results are campaign driven.
Biggest digital norms database. Market leading norms means you have the broadest and deepest context for comparison.
Global digital expertise. Actionable advice comes from our media effectiveness experts and knowledge from over 28,000 digital campaigns.
Audience assessment. You can learn which campaigns are more effective across key audience targets.
Fast, actionable insights. Dynamic dashboards provide insights quickly, so you can act on real-time data and create impactful integrated campaigns.
Client or industry ROI. Over time, you can build out your own client-specific database to unpack ROI or scenario-plan for future client engagements.
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Earned badges
LinkedIn Certified
Details
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Region Support
Americas
Asia Pacific
Europe
Specialty
Experimentation
Service Tyle
Managed
Pricing Model
Flat Rate
Privacy Policy
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"The Kantar study has added reassurance to the brand team and the board that the communications plan is on the right track and can continue. Being our first fully digital campaign, it was very important that as a business we tested and learned as we progressed".
Senior Insight Manager for a major food company
Highlights of using Kantar with LinkedIn
Brand impact
Know, with confidence, how campaigns on LinkedIn are impacting your customers.
Audience impact
Break down brand impact across audiences that matter most.
Digital dashboard
Results at your fingertips soon after the campaign launches.
Integrates with these products or features
Platform:
Campaign Manager
Ad Formats:
Message Ads, Conversation Ads, Video Ads, Text Ads, Single-Image Ads, Dynamic Ads, Carousel Ads, Event Ads, Lead Gen Forms, Spotlight Ads, Follower Ads
Get started with LinkedIn and Kantar