Lytics
Lytics empowers data and marketing teams through unifying customer data into a complete profile, providing insights, and automating workflows.
Learn more about Lytics
As the first composable CDP built for enterprises, Lytics vision is to fuel the world’s most customer-centric companies. Lytics provides the ultimate security and flexibility for the modern marketing and ad technology stacks.
How Lytics and LinkedIn work together
Use Lytics to connect data sources across different channels and create a unified customer profile that you can easily target in your LinkedIn campaigns. Connect your warehouse data into your LinkedIn platform, query your warehouse with SQL, and build rich audience segments without moving or duplicating data. Plus, transcend a customer 360 view with data-driven insights from content recommendations and audience segments to execute optimized LinkedIn campaigns to improve ROI.
Benefits
Cost & Data Efficiency
Lytics is the only company that fully integrates with existing investments in data warehousing. Our platform allows customers to unlock and activate hard-to-reach data, while offering flexible deployment models — from private cloud/self-hosted to single-tenant to multi-tenant.
Accuracy & Actionability
Lytics has the most advanced identity resolution capabilities in the industry, built atop an ID graph that creates, maintains and updates all unique identifiers and uses deterministic matching to stitch identifiers based on merge rules. From anonymous profiles, to fully known personas and every step in between, Lytics is continually building, reconciling, and unifying profiles. No batch. No lag. Always up-to-date and accessible so companies can use data-driven insights from content recommendations and audience segments to execute optimized campaigns.
Simplicity & Control
Lytics offers the data-connecting, extending, and mapping control required by the technical team, coupled with the simplicity and power marketers need to build and execute their own campaigns. Lytics is the only company in the CDP category that offers: 1) a scalable, real-time customer data infrastructure (CDI) for connectivity, 2) a reverse ETL solution for warehouse interoperability and 3) a customer data platform for segmentation, personalization & intelligent activation.
Earned badges
LinkedIn Certified
Details
Visit Lytics website
Region Support
• Americas
• Europe
Specialities
• Matched Audiences
Service Model
• Self Service
• Managed
Pricing Model
• Subscription
Resources
• Implementation Guide
• Technical documentation: Authorization
• Technical documentation: Audiences
• Take a tour
• Customer data platforms 101
• The Customer 360 data program
Privacy Policy
• Lytics Privacy Policy
"The Lytics LinkedIn integration has enabled us to easily use our first party data to improve the performance of our LinkedIn programs."
Krista Capece
Marketing Operations Manager
Highlights of using Lytics with LinkedIn
Easily Connect to LinkedIn
Lytics allows you to leverage hundreds of connections for collecting and sending data.
Simply Configure Your LinkedIn Destination
Quickly activate user profiles and audiences from Lytics to execute marketing use cases in your connected channel tools.
Activate Your Audience
Decide which audiences you’d like to activate for marketing campaigns and see how they’re performing with our easy-to-use interface. Plus, target the right group of users based on your strategy with our robust Audience Builder.
Integrates with these products or features
Platform:
Campaign Manager
Ad Formats:
Message Ads, Conversation Ads, Video Ads, Text Ads, Single-Image Posts, Dynamic Ads, Carousel Ads
Features:
Contact Targeting, Account Targeting, ReTargeting, LinkedIn Audience Network
Get started with LinkedIn and Lytics