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Advertising

Objectives

  • Awareness

    Build your brand and measure impressions.

  • Consideration

    Get your customers to take action to learn more about your business.

  • Conversion

    Optimize for lead generation or other actions taken on your website.

Sign in to Campaign Manager

Ad Formats

  • Sponsored Content

    Reach and engage a professional audience in the LinkedIn feed.

  • Sponsored Messaging

    Engage your prospects where professional conversations happen.

  • Dynamic Ads

    Engage prospects with ads automatically personalized to them.

  • Text Ads

    Self-service ad formats to create campaigns in minutes.

See all Ad formats

Advertising Features

  • Pricing

    Discover how much it costs to advertise on LinkedIn.

  • Boosting

    An easy way to reach new audiences by amplifying your best content.

  • Targeting

    Reach the people who matter most to your business.

  • Conversion Tracking

    Measure the true impact of your LinkedIn ads.

  • Insight Tag

    Track conversions and optimize your campaigns automatically.

  • Reporting and Analytics

    Measure the ROI of your LinkedIn ads.

  • Lead Generation

    Qualified leads come from a quality audience on LinkedIn.

Ad Tips & Best Practices

Why LinkedIn

  • Why LinkedIn
  • Our Audience
  • Customer Stories

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  • How to Get Started
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Logo of Lytics.

Lytics

Lytics empowers data and marketing teams through unifying customer data into a complete profile, providing insights, and automating workflows.

View on LinkedIn Contact Lytics

Learn more about Lytics


As the first composable CDP built for enterprises, Lytics vision is to fuel the world’s most customer-centric companies. Lytics provides the ultimate security and flexibility for the modern marketing and ad technology stacks.

How Lytics and LinkedIn work together


Use Lytics to connect data sources across different channels and create a unified customer profile that you can easily target in your LinkedIn campaigns. Connect your warehouse data into your LinkedIn platform, query your warehouse with SQL, and build rich audience segments without moving or duplicating data. Plus, transcend a customer 360 view with data-driven insights from content recommendations and audience segments to execute optimized LinkedIn campaigns to improve ROI.

Benefits


Cost & Data Efficiency

Lytics is the only company that fully integrates with existing investments in data warehousing. Our platform allows customers to unlock and activate hard-to-reach data, while offering flexible deployment models — from private cloud/self-hosted to single-tenant to multi-tenant.

Accuracy & Actionability
Lytics has the most advanced identity resolution capabilities in the industry, built atop an ID graph that creates, maintains and updates all unique identifiers and uses deterministic matching to stitch identifiers based on merge rules. From anonymous profiles, to fully known personas and every step in between, Lytics is continually building, reconciling, and unifying profiles. No batch. No lag. Always up-to-date and accessible so companies can use data-driven insights from content recommendations and audience segments to execute optimized campaigns.

Simplicity & Control
Lytics offers the data-connecting, extending, and mapping control required by the technical team, coupled with the simplicity and power marketers need to build and execute their own campaigns. Lytics is the only company in the CDP category that offers: 1) a scalable, real-time customer data infrastructure (CDI) for connectivity, 2) a reverse ETL solution for warehouse interoperability and 3) a customer data platform for segmentation, personalization & intelligent activation.

Earned badges

Badge of LinkedIn Certified Marketing Partner.

LinkedIn Certified

Details

Visit Lytics website

Region Support
•  Americas
•  Europe

Specialities
•  Matched Audiences

Service Model
•  Self Service
•  Managed

Pricing Model
•  Subscription

Resources
•  Implementation Guide
•  Technical documentation: Authorization
•  Technical documentation: Audiences
•  Take a tour
•  Customer data platforms 101
•  The Customer 360 data program

Privacy Policy

•  Lytics Privacy Policy

"The Lytics LinkedIn integration has enabled us to easily use our first party data to improve the performance of our LinkedIn programs."

Profile picture of Krista Capece.

Krista Capece
Marketing Operations Manager

Highlights of using Lytics with LinkedIn

Illustration of choosing a provider using Lytics.

Easily Connect to LinkedIn

Lytics allows you to leverage hundreds of connections for collecting and sending data.

Illustration of configuring your LinkedIn destination using Lytics.

Simply Configure Your LinkedIn Destination

Quickly activate user profiles and audiences from Lytics to execute marketing use cases in your connected channel tools.

Activate Your Audience

Decide which audiences you’d like to activate for marketing campaigns and see how they’re performing with our easy-to-use interface. Plus, target the right group of users based on your strategy with our robust Audience Builder.

Integrates with these products or features

Platform:
Campaign Manager

Ad Formats:
Message Ads, Conversation Ads, Video Ads, Text Ads, Single-Image Posts, Dynamic Ads, Carousel Ads

Features:
Contact Targeting, Account Targeting, ReTargeting, LinkedIn Audience Network

Get started with LinkedIn and Lytics

View more Partners Contact Lytics

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