Benefits
- Account Prioritization: Effortlessly identify in-market accounts, prioritize the right individuals to engage within the organization, and the content most likely to accelerate the sales cycle for that audience.
- Cross-channel Account Engagement: Seamlessly engage each member of the buying committee across all stages of the customer journey at global scale with ABM Content Syndication, ABM Display Advertising, and ABM Social Advertising with LinkedIn.
- Cross-channel Account Nurturing: Dynamically target, nurture and convert accounts at every stage of the buyer’s journey through an “always-on” cross-channel strategy.
- Multi-Channel Measurement: Measure and optimize cross-channel account engagement and program performance, as well as document direct impact on pipeline and revenue.
