Madison Logic

Madison Logic’s integration with LinkedIn ads helps B2B marketers maximize engagement with the accounts most likely to purchase their solution. The integration lets marketers seamlessly use their Madison Logic target account lists to reach and engage accounts across LinkedIn, ABM Display Advertising, and ABM Content Syndication at every stage of the sales cycle, and surface insights on the impact of cross-channel efforts on key business metrics.

• Account Prioritization: Effortlessly identify in-market accounts, prioritize the right individuals to engage within the organization, and the content most likely to accelerate the sales cycle for that audience.
• Cross-channel Account Engagement: Seamlessly engage each member of the buying committee across all stages of the customer journey at global scale with ABM Content Syndication, ABM Display Advertising, and ABM Social Advertising with LinkedIn.
• Cross-channel Account Nurturing: Dynamically target, nurture and convert accounts at every stage of the buyer’s journey through an “always-on” cross-channel strategy.
• Multi-Channel Measurement: Measure and optimize cross-channel account engagement and program performance, as well as document direct impact on pipeline and revenue.