Nielsen
Nielsen brand impact studies allow marketers to measure how brand campaigns are performing on LinkedIn.
Learn more about Nielsen
Nielsen brand impact studies use survey research to measure the impact of ad campaigns on overall brand health metrics. It provides brand lift insights, creative analyses, and expert recommendations for future campaigns.
How Nielsen and LinkedIn work together
Nielsen brand lift studies allow marketers to quickly and accurately measure the effectiveness of LinkedIn campaigns. Nielsen helps drill down into upper and lower funnel metrics so marketers can understand if LinkedIn ads are working to drive KPIs like awareness, consideration, and conversion. Nielsen studies are delivered seamlessly across LinkedIn campaigns to real LinkedIn users to help you measure and optimize brand impact across your campaigns.
Benefits
• Unlock performance insights to grow long term brand value
• Create authentic bonds between brands and audiences
• Stand out from the competition using the most accurate, trusted metrics
• Build best practices over time to optimize future ROI and strengthen brand health accurate, trusted metrics
Earned badges
LinkedIn Certified
Details
Visit Nielsen website
Region Support
Amercias
Asia Pacific
Europe
Specialty
Experimentation
Service Model
Project
Pricing Model
Flat Rate
Private Policy
Nielsen Privacy Policy
"The Nielsen brand impact study gave us valuable insights into brand positioning and creative, allowing us to optimize our media allocation. With the study we better understand the impact of our brand investment with LinkedIn".
Highlights of using Nielsen with LinkedIn
Baseline competitor information
Example customer competes most closely with competitor 3 in awareness and usage.
Topline brand impact results
Example customer campaign significantly elevated familiarity and consideration, while directionally raised top of mind awareness and favorability.
Cross-Cut by decision maker
Decision makers drove directional movement in top of mind awareness and familiarity.
Key findings and recommendations
Executive summary with market landscape, campaign impact, and recommendations.
Integrates with these products or features
Platform:
Campaign Manager
Ad Formats:
Message Ads, Conversation Ads, Video Ads, Text Ads,Single-Image Ads, Dynamic Ads, Carousel Ads, Event Ads, Lead Gen Forms, Spotlight Ads, Follower Ads
Get started with LinkedIn and Nielsen