Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad
octane11

Octane11

Turnkey Multi-Channel B2B Marketing Analytics

Learn more about Octane11

Octane11 provides B2B marketing teams and their agencies a unified view of every campaign, channel, and vendor, connected to real sales impact.

How Octane11 and LinkedIn work together

LinkedIn campaign data is integrated into Octane11 via API so marketers can analyze all paid, owned, and earned channels together. Octane11 automatically connects every channel, adds account-level data, and calculates KPI’s across channels to deliver actionable insights that help improve marketing efficiency, deliver more sales leads, and provide easy comparisons to industry benchmarks.

 

With Octane11, marketers have the most comprehensive overview of ABM and non-ABM campaign performance.

Benefits

  • Analyze 100% of marketing tactics in a single view. See the complete account journey and highlight “marketing-driven” wins across paid, owned, and earned tactics.

  • Connect marketing to sales impact. Identify marketing influence on real business results including leads, pipeline creation and closed won revenue.

  • Normalize and enrich account signal and campaign data for complete reporting and account-based drill-downs across all activity.

 

  • Compare top KPIs to industry peers. Auto-calculate B2B KPIs like ROAS, CPL, % of Target Accounts Engaged, % of Wins Influenced by Marketing, and compare to industry peers in order to optimize campaigns, improve forecasting and identify areas for growth.

     

  • Leverage AI-based insights and recommendations with no upkeep or data analysts required. Dashboards are available out-of-the-box, or export the data to your BI tool of choice.

     

  • Set up easily with a simple API-based integration. No data engineering, ongoing maintenance or data storage required.

Earned badges

LinkedIn marketing partner badge

LinkedIn Certified

Details

Visit Octane11 website

Region Support
Americas
Asia Pacific
Europe
Middle East & Africa

Specialty
Reporting & ROI

Service Model
Self Service

Pricing Model
Flat Rate
Other (CPM)

Resources
• Digilant case study
• Aveva case study
• Learn the basics with Octane 11
• Octane11 Implementation guide

Privacy Policy
Octane11 Privacy Policy

"Octane11 makes it so easy for us to centralize our account analytics from all of our paid, owned and earned media channels. We can now provide our clients with actionable insights that take a view of the whole marketing budget, not just a small proportion of it."

Daniel Lewis

Daniel Lewis
Head of Delivery at Encore Digital Media

Highlights of using Octane11 with LinkedIn

Multi-Channel ABM

100% of marketing tactics and account-based activity in a single view

Multi-Channel ABM

Marketing Influence & Attribution

Demonstrate marketing influence across pipeline creation and new business wins.

An illustration of Marketing Influence & Attribution

Account Funnel

Analyze account engagement across the entire buyer’s journey

Account Funnel

Account Journey

View all marketing and sales touchpoints  at the account level in one journey

Account Journey

Integrates with these products or features

Platform:
Pages, Campaign Manager

Ad Formats:
Message Ads, Conversation Ads, Video Ads, Text Ads, Single-Image Ads, Dynamic Ads, Carousel Ads, Event Ads, Lead Gen Forms, Spotlight Ads, Follower Ads, Thought Leader Ads

Get started with LinkedIn and Octane11