Learn more about Octane11
Octane11 provides B2B marketing teams and their agencies a unified view of every campaign, channel, and vendor, connected to real sales impact.
How Octane11 and LinkedIn work together
LinkedIn campaign data is integrated into Octane11 via API so marketers can analyze all paid, owned, and earned channels together. Octane11 automatically connects every channel, adds account-level data, and calculates KPI’s across channels to deliver actionable insights that help improve marketing efficiency, deliver more sales leads, and provide easy comparisons to industry benchmarks.
With Octane11, marketers have the most comprehensive overview of ABM and non-ABM campaign performance.
Benefits
- Analyze 100% of marketing tactics in a single view. See the complete account journey and highlight “marketing-driven” wins across paid, owned, and earned tactics.
- Connect marketing to sales impact. Identify marketing influence on real business results including leads, pipeline creation and closed won revenue.
- Normalize and enrich account signal and campaign data for complete reporting and account-based drill-downs across all activity.
Compare top KPIs to industry peers. Auto-calculate B2B KPIs like ROAS, CPL, % of Target Accounts Engaged, % of Wins Influenced by Marketing, and compare to industry peers in order to optimize campaigns, improve forecasting and identify areas for growth.
Leverage AI-based insights and recommendations with no upkeep or data analysts required. Dashboards are available out-of-the-box, or export the data to your BI tool of choice.
Set up easily with a simple API-based integration. No data engineering, ongoing maintenance or data storage required.
