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Octane11
Turnkey Multi-Channel B2B Marketing Analytics
Learn more about Octane11
Octane11 provides B2B marketing teams and their agencies a unified view of every campaign, channel, and vendor, connected to real sales impact.
How Octane11 and LinkedIn work together
LinkedIn campaign data is integrated into Octane11 via API so marketers can analyze all paid, owned, and earned channels together. Octane11 automatically connects every channel, adds account-level data, and calculates KPI’s across channels to deliver actionable insights that help improve marketing efficiency, deliver more sales leads, and provide easy comparisons to industry benchmarks.
With Octane11, marketers have the most comprehensive overview of ABM and non-ABM campaign performance.
Benefits
- Analyze 100% of marketing tactics in a single view. See the complete account journey and highlight “marketing-driven” wins across paid, owned, and earned tactics.
- Connect marketing to sales impact. Identify marketing influence on real business results including leads, pipeline creation and closed won revenue.
- Normalize and enrich account signal and campaign data for complete reporting and account-based drill-downs across all activity.
Compare top KPIs to industry peers. Auto-calculate B2B KPIs like ROAS, CPL, % of Target Accounts Engaged, % of Wins Influenced by Marketing, and compare to industry peers in order to optimize campaigns, improve forecasting and identify areas for growth.
Leverage AI-based insights and recommendations with no upkeep or data analysts required. Dashboards are available out-of-the-box, or export the data to your BI tool of choice.
Set up easily with a simple API-based integration. No data engineering, ongoing maintenance or data storage required.
Earned badges
LinkedIn Certified
Details
Visit Octane11 website
Region Support
Americas
Asia Pacific
Europe
Middle East & Africa
Specialty
Reporting & ROI
Service Model
Self Service
Pricing Model
Flat Rate
Other (CPM)
Resources
• Digilant case study
• Aveva case study
• Learn the basics with Octane 11
• Octane11 Implementation guide
Privacy Policy
Octane11 Privacy Policy
"Octane11 makes it so easy for us to centralize our account analytics from all of our paid, owned and earned media channels. We can now provide our clients with actionable insights that take a view of the whole marketing budget, not just a small proportion of it."
Daniel Lewis
Head of Delivery at Encore Digital Media
Highlights of using Octane11 with LinkedIn
Integrates with these products or features
Platform:
Pages, Campaign Manager
Ad Formats:
Message Ads, Conversation Ads, Video Ads, Text Ads, Single-Image Ads, Dynamic Ads, Carousel Ads, Event Ads, Lead Gen Forms, Spotlight Ads, Follower Ads, Thought Leader Ads
Get started with LinkedIn and Octane11