Oracle Advertising brings together data and technology to help digital advertising companies drive better business outcomes across more than 100 countries. Used by 199 out of AdAge’s 200 largest advertisers, our Audience, Context and Measurement solutions give marketers the data and tools needed for every stage of the marketing journey, from audience planning to data management, brand safety, fraud protection, contextual relevance, viewability confirmation, and ROI measurement. Oracle Advertising combines the leading technologies and talent from Oracle’s acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat.
What makes them different
Oracle Advertising’s integration with LinkedIn allows advertisers to measure the performance of Video Ads on LinkedIn, determine which messages best capture audience attention, and manage metrics for multiple campaigns in one streamlined platform.