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Advertising

Objectives

  • Awareness

    Build your brand and measure impressions.

  • Consideration

    Get your customers to take action to learn more about your business.

  • Conversion

    Optimize for lead generation or other actions taken on your website.

Sign in to Campaign Manager

Ad Formats

  • Sponsored Content

    Reach and engage a professional audience in the LinkedIn feed.

  • Sponsored Messaging

    Engage your prospects where professional conversations happen.

  • Dynamic Ads

    Engage prospects with ads automatically personalized to them.

  • Text Ads

    Self-service ad formats to create campaigns in minutes.

See all Ad formats

Advertising Features

  • Pricing

    Discover how much it costs to advertise on LinkedIn.

  • Boosting

    An easy way to reach new audiences by amplifying your best content.

  • Targeting

    Reach the people who matter most to your business.

  • Conversion Tracking

    Measure the true impact of your LinkedIn ads.

  • Insight Tag

    Track conversions and optimize your campaigns automatically.

  • Reporting and Analytics

    Measure the ROI of your LinkedIn ads.

  • Lead Generation

    Qualified leads come from a quality audience on LinkedIn.

Ad Tips & Best Practices

Why LinkedIn

  • Why LinkedIn
  • Our Audience
  • Customer Stories

LinkedIn Pages

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Resources & Education

  • How to Get Started
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Paragone

A cross-channel performance marketing platform specializing in paid social and demand generation.

View on LinkedIn Contact Paragone

Learn more about Paragone


Paragone empowers the modern marketer with an advanced cross-channel performance marketing SaaS platform providing holistic coverage, reports and insights for a company’s social marketing performance and demand generation.

How Paragone and LinkedIn work together


For paid media teams
that wish to increase productivity when managing multiple campaigns across networks, ad accounts, and brands, Paragone provides special purpose media BI and campaign activation tools to manage all social and Google campaigns from one, easy-to-use UI.

For SDRs & Growth Marketers, who wish to drive traffic and generate demand, Paragone provides a continuous, self-improving mechanism to generate high intent leads through paid media at optimal cost, either through Paragone’s Platform or their native lead gen tools.

Benefits


For Agencies
- we have a complete SaaS platform that supports intelligent campaign creation, management, and actionable reporting.

For Global Brands - with our actionable reporting tool, companies can keep track of their media initiatives across brands, locations, and networks.

For B2B and B2C High-Consideration Purchase - We enable ‘audience based advertising’ that allows companies to generate leads and advanced pipe based on each step in the buyer’s journey from their CRM in an automated fashion.`

Earned badges

Badge of LinkedIn Certified Marketing Partner.

LinkedIn Certified

Details

Visit Paragone website

Region Support

•  Americas
•  Europe

Specialities
•  Campaign Management
•  Reporting & ROI

Service Model
•  Self Service
•  Managed

Pricing Model

•  Subscription
•  % of Media

Resources
•  Implementation Guide
•  Blog
•  Help Center

Privacy Policy
•  Paragone Privacy Policy

"Paragone.ai helps us centralize our data and gives us clear visibility on all the KPIs we are tracking. It allows us to dive into the complexity of all data, while providing a simplified report."

Profile picture of Jeremy Macé.

Jeremy Macé
Head of Digital Marketing, Balmain

Highlights of using Paragone with LinkedIn

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Welcome to Paragone

Login page.

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My Reports

Create customized and easily sharable reports.

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Creative Performance

Follow your cross-network campaigns performance and take actions in real-time.

Illustration of a campaign summary using Paragone.

Campaign Management

Create & manage your cross-network campaigns in a few easy steps.

Integrates with these products or features

Platform:
Pages, Campaign Manager

Ad Formats:
Video Ads, Text Ads, Single-Image Ads

Features:
Lead Gen Forms, Contact Targeting, Account Targeting, Retargeting, LinkedIn Insight Tag, LinkedIn Audience Network, Online Conversions, Account Reporting

Get started with LinkedIn and Paragone

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