About Pega

Pegasystems allows you to leverage the full fidelity of your 1st party, enterprise data to target individuals with contextually relevant ads on LinkedIn. By leveraging the integration between Pegasystems Marketing and LinkedIn you’ll unify your paid and owned media strategies – using the same decisioning technology for both.  

What makes them different

With Pegasystems, each customer is mapped to relevant audiences, campaigns, offers, and pricing – all driven by our Next Best Action AI. Content and offers are adjusted in real-time based on prospects’ latest interactions with the brand across any channel – without the need for an intermediary system (e.g DMP, data onboarding platform, etc.).