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PMG
A global digital company using strategy, media, and insights to deliver Digital Made For Humans™.
Learn more about PMG
PMG is a global independent digital company using strategy, creative, media, and insights, along with our proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. For more information about PMG, visit www.pmg.com.
How PMG and LinkedIn work together
PMG integrates with LinkedIn Reporting and Audience APIs.
This integration allows teams to send audiences securely and automatically through Alli Audiences to LinkedIn. Because Alli makes it easy to refine audiences using filters, teams are able to segment audiences based on historical data to serve sequential messaging. Alli also enables joining Audiences to other lists for even deeper segmentation to send to LinkedIn, for activation within in-market campaigns in Campaign Manager.
Benefits
Agility is our superpower
The world of marketing is changing, but you can stay ahead of the curve and outpace your competition with Alli’s innovative automations. Our privacy-friendly tech will give you the insights you need to prove effectiveness, while allowing you to track and target your best potential customers.
- Competative Analysis: Use your first-party data to fine-tune audience targeting in LinkedIn, enabling full cross-channel activations in top social media platforms.
- Strategy Testing: Validate awareness and reach campaigns by tracking audience shifts over time.
- Native Integration: PMG is one of the first agencies to natively integrate with LinkedIn to LinkedIn Audiences.
Earned badges
LinkedIn Certified
Details
Visit PMG website
Region Support
• Europe
• Middle East & Africa
• Americas
• Asia Pacific
Specialities
• Audiences
Service Model
Managed
Pricing Model
% of Media
Resources
• Implementation Guide
Privacy Policy
• PMG Privacy Policy
"At Momentive, we leverage the Alli Audiences and LinkedIn integration to greatly improve our audience targeting and campaign effectiveness. Prior to this integration, we had to rely on manual CRM uploads that would quickly become stale and require frequent replacement. Now, not only are we able to maintain real-time refreshes of our current audiences, but are able to easily add or augment audiences to the growing needs of our business."
Michelle Yam
VP of Growth Marketing
Momentive Client
Integrates with these products or features
Features:
Account Targeting
Account Reporting
Get started with LinkedIn and PMG