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RollWorks
RollWorks Powers Your Account Based Strategy. RollWorks Integrations for LinkedIn
Learn more about RollWorks
RollWorks , a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue using proprietary data and machine learning.
How RollWorks and LinkedIn work together
Execute, optimize, and scale your ABM strategy with RollWorks. Segment and engage high value accounts across the buyer's journey by running high-performing multi-channel ad campaigns.
Benefits
RollWorks provides two options for leveraging segmented audiences in LinkedIn:
- RollWorks Integration with LinkedIn: Set up and manage LinkedIn Single Image Sponsored Content Ads directly in RollWorks to easily coordinate LinkedIn campaigns in one place, allocate budget and opt into the LinkedIn Audience Network
- RollWorks Audience Syncing for LinkedIn: Harness the power of RollWork’s segmentation capabilities to push carefully curated audiences into your LinkedIn Campaign Manager account dynamically, to ensure your ads are seen by the most relevant and likely to engage audiences.
- Seamlessly sync RollWorks account lists and account groups to LinkedIn Campaign Manager accounts
- Toggle between multiple LinkedIn Campaign Manager accounts for audience pushing
- Access various ad formats, including Video ads, Lead Gen forms, Event ads, Carousel ads, and Conversation ads
- AND layer on additional LinkedIn targeting capabilities including: years of experience, company growth rate, member skills etc.
Earned badges
LinkedIn Certified
Details
Visit RollWorks website
Region Support
Americas
Specialities
• Campaign Management
• Lead Generation
Service Model
• Self Service
• Managed
Pricing Model
Subscription
Resources
• Implementation guide
• Blackbaud Case Study
• SnapFulfil Case Study with LinkedIn & HubSpot
Privacy Policy
• RollWorks Privacy Policy
"RollWorks Audience Syncing for LinkedIn allows us to take our targeting to the next-level. In a short period of time, we’ve already seen the difference intent data can make in campaign performance. We are excited to harness its power across multiple platforms to create a seamless digital user experience."
Abbey Wells
Paid Media Manager, Quantum Health
Highlights of using RollWorks with LinkedIn
Integrates with these products or features
Platform:
Campaign Manager
Ad Formats:
All
Features:
Conversion Tracking, Account Targeting, LinkedIn Audience Network
Get started with LinkedIn and RollWorks