Here’s Your Guide to Unlocking ABM Success on LinkedIn
Account Based-Marketing (ABM) is a solution that enables marketers to engage the accounts that matter most, build relationships with decision makers, and present relevant targeted content throughout the buying journey to influence business results. In fact, 84 percent of businesses using account-based marketing report that this strategy offers higher ROI than other marketing campaigns.
However implementing ABM isn’t easy. Without the appropriate alignment, data, and tools, it can be challenging to reach key accounts and drive desired actions. Additionally, investing in account-based programs that focus on long-term business results can feel risky when confronted with demands for quick wins.
In this eBook, we will help you:
- Navigate the dynamic landscape of ABM in 2023 by using data to inform decisions and produce strong outcomes.
- Discover the value of LinkedIn for ABM, the native tools available on the platform, and how LinkedIn Marketing Partners can help.
- Guide you through the process of building audiences for ABM, creating content to engage the buying committee through the buying journey, optimizing ABM programs across channels, and understanding and communicating the impact of your ABM programs.
Ready to uplevel your ABM success? The first step is only a click away. Check out our new handbook for ABM best practices to navigate 2023.