As a B2B marketer, you understand the importance of properly managing and optimizing ad campaigns to deliver measurable and meaningful results. Having access to and making use of high-quality first-party data is an important first step.

This guide unlocks the full potential of LinkedIn's extensive targeting resources and partner tools. Discover how to sharpen your audience targeting strategies by merging your data with LinkedIn's Marketing Partner integrations, for reaching a rich and robust audience at scale.

Inside, you'll uncover:

  ●  Strategic advantages of audience targeting on LinkedIn.

  ●  Fundamental principles of LinkedIn audience targeting.

  ●  Advanced techniques with LinkedIn Marketing Partners for next-level targeting.

Download our eBook and learn how to take your audience targeting strategy to the next level.