We’re discontinuing Message Ads, starting May 22, 2023. For more information, please click here. Learn how you can replace an existing Message ad campaign with a Conversation ad campaign here.
Message Ads
Send direct messages via LinkedIn Messages to your prospects to spark immediate action
LinkedIn discontinued location targeting in the European Union (EU) on all Sponsored Messaging campaigns, effective January 10, 2022. Learn more.
What you can do with LinkedIn Message Ads
Deliver a targeted message with a single CTA
Communicate your objective to your prospects without having to worry about character limits. You can also add a Lead Gen Form to your LinkedIn message to collect leads directly on LinkedIn.
Drive stronger engagement and response than traditional emails
Message Ads are delivered in an uncluttered environment so that your brand stands out. More than 1 in 2 prospects open up a LinkedIn Message Ad.
Measure the impact of your Message Ads
See which roles at what companies are taking action on your LinkedIn messages with demographic reporting. Track conversions from people who viewed and clicked on your Message Ad with LinkedIn Conversion Tracking.
How to get started with Message Ads
Choose your campaign objective
Message Ads are delivered to your prospect’s LinkedIn Messaging experience when they are active. Focus on how your target audience could benefit from the conversation. Start your message with an introduction and a clear purpose to inspire engagement.
Set up the sender of your message, and begin crafting your subject line and message. Keep your message short and concise, generally under 500 characters. Leverage LinkedIn custom fields such as first or last name to personalize your message to each recipient. You can even add a LinkedIn Lead Gen Form to collect quality leads directly from your Message Ads.
See your campaign performance, including open rate and click-through rate, directly in Campaign Manager. Use demographic reporting to optimize your Message Ads.
