Create click-to-message ads in Campaign Manager
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How do click-to-message ads help me?
Grab your audience's attention
Hook your audiences' attention in their feeds with a capitvating message, image, and call-to-action button (CTA)
Drive high-intent conversationsÂ
Reach prospects with a customized message when they’re ready to engage​
Move audiences down the funnel
Move your audience down the funnel with messaging experience they can customize to their stage of the buyer journey ​
How click-to-message ads work
A simple, engaging two-step process allows your audience to interact with your brand on a deeper level
Capture their attention
Step 1: Utilize a powerful image and message on your ad to get your audience's attention in-feed and interested in clicking your call-to-action (CTA) button.
Engage in conversation
Step 2: By clicking your CTA, interested members are driven to a conversation with your business in the Focused tab of their LinkedIn inbox.
Now in conversation, members can interact with selected CTA buttons that guide them to take a specific desired action, like visiting your brand's website, or requesting more information on your offering.
Stay Relevant
That's it! Even after members exit out of the click-to-message ad, they can revisit the message within the Focused tab of their LinkedIn inbox.
How to get started with click-to-message ads
A simple quick-start guide to create your first click-to-message ads.
In Campaign Manager, edit an existing campaign leveraging the website visits or lead generation objective, or create a new one.
Add an image and text, choose a call-to-action, and select "Conversation" as your destination. Ensure your conversation asset has a Lead Gen Form if using the lead generation objective.
Click to save and add the new click-to-message ad to your current campaign.
