Document Ads

1. Choose your campaign objective

You can use Document Ads with the Brand Awareness, Engagement, and Lead Generation objectives.

Choose to share your content freely to build awareness and grow thought leadership or gate your documents with a Lead Gen Form to collect high-quality leads.
 

2. Create Document Ads that play to your objective

Decide whether to share your content freely or in exchange for their lead information.

Leverage your content library to build awareness with eBooks & whitepapers or drive engagement with customer testimonials & case studies. Collect high-quality leads by gating documents with a Lead Gen Form.
 

3. Prove your Document Ads ROI

Measure impact of your Document Ads by understanding member interest and engagement with your document.

Track what percentage of your document was viewed and total downloads.