Four B2B marketing thought leaders discuss what’s working for them in content marketing, metrics, and social media (with a special focus on LinkedIn)

How other marketers are finding success can be illuminating. We sat down with four B2B marketing thought leaders — Marcus Andrews of HubSpot, Bhavisha Oza of Genesys, Arthur Sweetser of eDataSource, and A.J. Wilcox of — who engaged in a lively discussion about what marketing tactics are working for them.

The highlights of that discussion have been transcribed into this guide, “The LinkedIn B2B Marketing ROI Roundtable 2017.” Download the ebook to discover:

  • Why “content is everything”
  • What marketing metrics are crucial for their programs
  • Why account-based marketing is important to their strategy
  • How they’re finding success on LinkedIn and other social networks
  • What advice they offer for getting started on LinkedIn

Download the ebook today!

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