A New Reality
The trends now driving EMEA event organisers Marketing Campaigns
There’s no question: virtual events are here to stay
Virtual events have become one of the enduring global success stories to come out the disruption of 2020. But with organisers now adjusting to the changes of last 12 months, which new ways of working will remain as things return to normal?
Based on a global in-depth study, download our report and explore the attitudes, objectives and priorities of the events industry across EMEA:
How each country adapted in the switch to virtual
The key challenges facing different territories
How organizers define, measure and achieve success
Which new skills are now essential, and what still needs to be learned
The industry’s plans for the near, medium and long-term future
Filled with expert insight from some of the industry’s biggest global brands, you will also learn how to adapt your own strategy to the new reality of organising events in a post-Covid world.
We have also gathered insights, tips and tricks from our own Event Marketing experts at LinkedIn, leveraging their experience to create a valuable pocket guide to virtual events.
"Businesses can’t go back to physical events on the assumption that it was what they did before. Online events have brilliant virtues, and they will continue because people’s eyes have been opened.”
Chris Howells, Head of Strategy and Performance, FT Live