The challenge of creating enough relevant content is real. Marketers across the Asia-Pacific are increasing the use of content marketing initiatives, yet developing content to fuel sales is balanced on lean budgets or small teams.
The good news is that, for many marketers, you may have more content than you realise. One of the most important steps in building a strong strategy is to learn if the content that you already have is working.
Let's get down to the nuts and bolts of building a killer content strategy by starting with a content audit.
Live Webinar: How to Perform a Content Audit
Join us on Wednesday, June 8th, to hear from Kristin Kunasingam, LinkedIn's Senior Product Consultant. She will share secrets to running a simple and effective content audit, including:
- Where to find content you didn't know you had
- How to measure the performance of existing content
- A checklist for getting started