Behind the Scenes: How LinkedIn Marketers Master B2B
Marketers at LinkedIn have become experts at creating an engaging and effective B2B content strategy on our very own platform. We've had the luxury of early access to new products, testing and refining our strategies, and learning from both successes and failures over several years. Now it's time to share our learnings so that marketers everywhere have the tips and tricks to master marketing on LinkedIn.
After this session, you’ll be able to:
- Future proof your content planning
- Activate your content strategy with both organic and paid tools
- Take the lessons learned from LinkedIn's very own A/B tests and apply them to your digital campaigns
Global Content & Social Media Marketing