The Opportunity Gap in Thought Leadership: 2019 B2B Thought Leadership Impact Study

On-Demand Webinar

Learn about the thought leadership gap between decision makers and marketers.

B2B marketers and sales professionals work continually to increase brand awareness, shift perception and, ultimately, drive sales. Thought leadership is one of marketers’ most effective tools for promoting their brand, yet they undervalue its power to create both opportunity and unearth risk.

For the second year, LinkedIn and Edelman partnered to explore how thought leadership can be leveraged by B2B marketers. We surveyed over 1,200 respondents from North America and uncovered a surprising gap between buyers and creators when grading the perceived value of thought leadership. 

Watch the on-demand webinar to learn more about the 2019 report and the power of thought leadership content to drive pipeline.

• Share findings and insights from the 2019 Thought Leadership Impact Study
• Explain the gap between decision makers, sellers, and marketers
• Highlight the attributes of thought leadership that attract B2B buyers
• Host live Q&A for attendees