The Benefits of Objective-Based Advertising for Higher Ed
On-Demand Webinar
LinkedIn’s new campaign creation experience, Objective-Based Advertising (OBA), promises new benefits and efficiencies for resource-strapped higher education marketers like yourself. In this on-demand webinar, you'll learn how you can get the most out of the new OBA experience and hands-on tips for creating successful campaigns.
During the session we cover:
- Guidelines for selecting objectives that best fit your needs as an education marketer
- Using features such as the new audience set up tool, forecasting and conversion tracking
- Practical tips you can use immediately to set your campaigns up for success
Ira Amilhussin
Group Manager, Higher Education Vertical
LinkedIn Sales and Marketing Solutions
LinkedIn Sales and Marketing Solutions
Erin Higgins
Client Solutions Manager
LinkedIn
Vincent Solano
Enterprise Client Solutions Manager (Education Vertical)
LinkedIn