The Benefits of Objective-Based Advertising for Higher Ed

On-Demand Webinar

LinkedIn’s new campaign creation experience, Objective-Based Advertising (OBA), promises new benefits and efficiencies for resource-strapped higher education marketers like yourself. In this on-demand webinar, you'll learn how you can get the most out of the new OBA experience and hands-on tips for creating successful campaigns.

During the session we cover:

• Guidelines for selecting objectives that best fit your needs as an education marketer
• Using features such as the new audience set up tool, forecasting and conversion tracking
• Practical tips you can use immediately to set your campaigns up for success