Evolving B2B buyer dynamics have thrust the sales enablement function into the spotlight. Winning companies are ensuring sales and marketing teams work together to support this critical need.

Watch featured guest, Mary Shea, Principal Analyst at Forrester Research, and Justin Shriber, Vice President of Marketing at LinkedIn, as they discuss marketing’s role in enabling the modern seller. In this on-demand webinar, you'll learn why sales enablement is playing a more critical role than ever, competencies modern practitioners need to succeed and what the future holds for marketers.