With more than 610 million members, LinkedIn is home to the world’s largest professional network. It can be difficult deciding how to reach the right audience for your brand within this large member base.
Join LinkedIn’s own marketing experts as they guide you through LinkedIn’s new targeting capabilities and how to leverage these features to reach the audience that matters most to your business.
In the hour, you’ll come away knowing:
- The fundamentals of targeting on LinkedIn
- How to make the most of your audience targeting, including a look at some of the newest targeting features -- like interest targeting and lookalike audiences
- Best practices to optimize your targeting strategy