Building, managing, and growing your company’s reputation has never been more difficult, especially with trust rankings in government, media, and other institutions at all-time lows. Your employees and customers are looking for companies and their executives to fill that gap,​ but determining where and how to allocate your marketing and communications resources remains a challenge.

Join Dan Horowitz, Rachel Steinberg, and Susan Borst, VP Mobile at IAB, as they discuss a simple, three step process for building and sustaining your brand’s reputation on LinkedIn.

In the hour, you’ll learn:

• Why LinkedIn is uniquely positioned for reputation management
• How to find the essential people for building corporate reputation on the platform: employees, customers, and stakeholders such as media influencers and institutional investors
• Best practices for content development and ensuring your messaging stays in front of these stakeholders.
• How best to maximize engagement with a mix of corporate and brand communications, executive thought leadership and third-party articles.