Live with Marketers: Sydney, Australia

Marketing isn’t what it used to be. Research says that 90 percent of today’s CEOs believe marketing’s role will change over the next three years. We sit down with Australia’s leading marketers to discuss:

• How CMOs can win back confidence from the C-Suite?
• Do we break away from traditional marketing wisdom and start from scratch?
• If it’s time to reinvent marketing’s role in the business? Should marketing be responsible for finding new sources of growth?

Featured Speakers

Craig Griffin

Executive Director Head of Marketing and Growth
Macquarie Bank

Stephanie Howe

Marketing Director
Optus

Ray Kloss

Director of Marketing
Cisco

Hosted by

Kate Mallord

Sr. Content Marketing Manager, APAC
LinkedIn