Live with Marketers: Bring Back that Lovin’ Feelin'
Marketing isn’t what it used to be. Research says that 90 percent of today’s CEOs believe marketing’s role will change over the next three years. We sit down with Australia’s leading marketers to discuss:
• How CMOs can win back confidence from the C-Suite? • Do we break away from traditional marketing wisdom and start from scratch? • If it’s time to reinvent marketing’s role in the business? Should marketing be responsible for finding new sources of growth?