How to Fuel Economic Development Using LinkedIn’s Platform
In today's globally-competitive business landscape, it's imperative that regions have an understanding of their available talent, as well as industry’s hiring trends. Additionally, in a time when competition for development dollars are high -- and professional audiences are harder to engage -- scaling business attraction with a strategic communications strategy has never been more important.
Listen to Andrew Phillips and Rob Whiteside demonstrate how LinkedIn’s platform can help regional EDOs succeed despite the talent war. In the hour, you’ll learn:
- What’s unique about LinkedIn’s data set which encompasses over 160 million US members
- How to query this data to understand regional talent pools & industry workforce supply
- What advertising & communications tools are available to engage the right audience
- How to use targeted content to accomplish economic development goals