Building Trust Through Thought Leadership
Authentic thought leadership is a major driver of trust in B2B marketing. For the third year, LinkedIn and Edelman partnered to survey over 3,400 global respondents in an effort to understand how thought leadership can best be leveraged by B2B marketers. Our report demonstrated that while product teams focus on building things that drive value to their customers and sales team focus on showcasing that customer value, marketing can use thought leadership to enhance perceptions.
Join Tusar Barik, Marketing Lead at LinkedIn, and Joe Kingsbury, U.S Managing Director at Edelman, to learn more about the 2020 report and the power of thought leadership. In the hour they’ll:
- Share findings and insights from the 2020 Thought Leadership Impact Study
- Highlight the attributes of thought leadership that attract B2B Decision Makers
- Host a live Q&A
Marketing Lead, Agency and Channel Partnership
U.S. Managing Director, B2B