Tuesday, January 14, 2020
11:00am PT | 2:00pm ET
60 minutes

Learn how building a culture of thought leadership can grow trust and
drive business success.

Authentic thought leadership is a major driver of trust in B2B marketing. For the third year, LinkedIn and Edelman partnered to survey over 3,400 global respondents in an effort to understand how thought leadership can best be leveraged by B2B marketers. Our report demonstrated that while product teams focus on building things that drive value to their customers and sales team focus on showcasing that customer value, marketing can use thought leadership to enhance perceptions.

Join Tusar Barik, Marketing Lead at LinkedIn, and Joe Kingsbury, U.S Managing Director at Edelman, to learn more about the 2020 report and the power of thought leadership. In the hour they’ll:

 

Register Now!

Save your space for this exclusive webinar.

By submitting this form, you agree that we may use the data you provide to contact you with information related to your request/submission and the relevant LinkedIn product. If you are a LinkedIn member, you can control the messages you receive from LinkedIn in your settings. If you are a guest, you can unsubscribe from LinkedIn marketing emails at any time by clicking the unsubscribe link in the email. To learn more, see LinkedIn's Privacy Settings.

Tusar Barik
Tusar Barik
Marketing Lead, Agency and Channel Partnership
LinkedIn
Joseph Kingsbury
Joseph Kingsbury
U.S. Managing Director, B2B
Edelman