Building an Executive Presence with Thought Leadership
According to LinkedIn research, 48% of decision-makers say that thought leadership can be impactful in influencing their purchasing decisions. However, many executives are reticent to embrace this space.
Watch this on-demand webinar to learn best practices in thought leadership, specifically how executives can position themselves on LinkedIn to drive marketing impact. You'll hear the keys to striking the right presence on the platform and come away with a better overall understanding of how to start impacting your bottom line through executive communication.
Over the course of the hour, you'll learn:
- Beyond the buzz: Why Thought Leadership Matters
- Defining your Thought Leadership persona
- Setting a Strategy & Quick Guide to Activating on LinkedIn