Demand for fresh, interesting content is healthier than ever. As marketers, we are continually looking for messaging that connects to our audiences both in evergreen ways and during critical times of change.
In this session, content marketing expert, author, and speaker, Melanie Deziel, offers the best practices for higher education marketers to adapt their messaging and content to effectively reach current and evolving audiences.
Learn to recognize content topics, formats, and approaches that resonate and generate response most effectively. Develop your content strategy with actionable tips on how to create all-weather messaging that simplifies your processes without watering down your content footprint.