In today’s environment, marketers are being told to cut, pause, or change advertising campaigns but is there any data to support those recommendations? We believe the short answer is “no.”
It is our belief that the marketers who follow data – and ignore opinion – will better position their companies to support employees and customers and contribute to our collective recovery.
In this on-demand webinar, you’ll hear from the Global B2B Institute team at LinkedIn as they embrace data to show the following:
- Customers are not responding any differently to advertising during crisis
- Now may be time to increase, not decrease, advertising budgets
- There’s no data to support changing advertising creative