LinkedIn Events: Product Updates & Best Practices

We launched LinkedIn Events back in May 2020 to help organization connect safely and in real time. Seven months into the global pandemic, it’s never been more important for us to stay connected to our communities. Through conversation with over 100 event organizers and Page Admins, we’ve learned you need more to be successful with LinkedIn Events. Well, you asked, and we listened. We’re excited to roll out the top most requested features, including:

• Capture leads with a free registration form
• Increase organic discovery with personalized recommendations & notifications to your followers
• Promote your event with ads & see event-specific reporting
• Retarget your event attendees

Watch the replay of our virtual launch event, in which two member of the LinkedIn Events product team and two of our early adopter brands shared a LinkedIn Events product update, demoed how to use the new features, and unearthed best practices and tips/tricks from customers who’ve adopted early and successfully.