Evolve your Strategy: 3 Mega Marketing Trends To Outperform Your Competition
On-Demand Webinar
60 minutes
On the August 26th episode of Evolve by LinkedIn, Evolve Your Strategy: 3 Mega Marketing Trends To Outperform Your Competition, LinkedIn’s B2B Institute team discussed how you can recalibrate your marketing strategy by following the key macro-trends you can count on for the next decade:
- The War On Brand: Learn about "The 60/40 Rule" and why brand advertising is the biggest driver of long-term growth
- The Rise Of Blockbuster Marketing: Learn how to use Disney's "Franchise Formula" To Monetize Content
- The Death Of Hyper-targeting: Learn why narrow targeting hurts your business and why to use "category targeting" instead

Jon Lombardo
Global Lead, The B2B Institute
LinkedIn

Ty Heath
Global Lead, The B2B Institute
LinkedIn

Peter Weinberg
Global Lead, The B2B Institute
LinkedIn