How Community Accelerates Growth in B2B Tech
We’re in the era of the end user. According to LinkedIn’s latest research, 70% of today’s buyers turn to professional peers and online research when considering a new B2B technology product. In fact, end users are the #1 driver of trust in and knowledge of technology solutions today. This means that community is a powerful catalyst at each stage of the funnel — powering awareness, consideration, and trust throughout the customer journey.
LinkedIn’s latest tools are designed to transform community into growth, and we invite you to attend our upcoming live event on April 30th where we will explore this topic further. This session will be hosted by Diana Luu, LinkedIn’s Senior Director of Technology Vertical Sales, and Ryan MacInnis, LinkedIn lead for Products Marketplace. During our time together, you will hear:
- LinkedIn’s latest industry trends and platform insights for B2B technology marketers
- LinkedIn’s newest product features designed to help software companies capture market share through community while unifying the customer experience
- How companies like Hootsuite and GitHub are leveraging LinkedIn Product Pages to accelerate the customer journey and grow their business
If you're unable to attend, we encourage you to register and receive the on-demand recording. We look forward to seeing you there!